Search engine optimization: Brief  introduction

So here I am trying to explain a topic that has shaken my head for the last three years of my life. Firs t off lets define what the hell means SEO. Search Engine Optimization aka SEO is a well known technique that has the purpose of increase the ranking of a website within a search engine for a keyphrase or keyword. The real definition of SEO makes it a marketing tool. Yes SEO is online marketing.

A search engine is a well organized system that works as huge index of websites, and it shows the information by search queries. The search engine shows the information listed in a ranking list, showing the first as the most relevant and the last as the least relevant. SEO is technique that helps your website being more relevant within a search term.

Let’s say you have brand new website offering microscopes, and you want customers to buy from it. First off, you need to get visitors, and more important, visitors interested on microscopes. There are many ways to get traffic to your website, and the best way is via search engine. This is because once a targeted visitor enter your website, and you offer what they want, in the best cases you make a sale. That is why thousands of webmasters are performing SEO for their websites.

The thing here is that search engines have a ranking system in which they decide which website is more relevant to a keyword. Furthermore, they have a system of quality measuring. Both systems determine whether a website deserves high rankings within a keyword or not. Here is where the war begins.

So you have your well constructed website with pretty graphics and very useful information, but it has no visitors, then Search Engine Optimization is the solution to get seen on search engines.